I. Introduction

In this document, we describe the personal information (“data”) that we collect from users of Pick2Me application and any other website operated by Saudi Export Trading Co. Ltd,(SETC), how it may be used, shared, and your choices regarding its use, highlighting key points about our privacy practices
II. Overview

A. Scope
This document applies to users of Pick2Me’s services anywhere in the world, including users of Pick2Me’s apps, websites, features, or other services.

This document describes how Pick2Me and its affiliates collect and use data. This notice applies to all Pick2Me users globally. This document specifically applies to:
  • Riders: individuals who request or receive transportation and related services via their Pick2Me account.
  • Drivers: individuals who provide transportation to Riders individually or through partner transportation companies.
  • Order recipients: individuals who request or receive food or other products and services for delivery or pick-up. This includes individuals who use guest checkout features to access delivery or pick-up services without creating and/or logging into their account.
  • Delivery persons: individuals who provide delivery services.
  • Guest Users: individuals who receive ride and delivery services ordered by other Pick2Me account owners, including those who receive services arranged by customers (collectively, “Enterprise Customers”), or by friends, family members or other individual account owners.
This notice also governs Pick2Me’s other collections of data in connection with its services. For example, we may collect the contact information of owners or employees of restaurants or other merchants ; the contact information of individuals that manage and use accounts owned by Enterprise Customers; or data of individuals who start but do not complete their applications to be drivers or delivery persons.

All those subject to this document are referred to as “users” in this notice.

Our privacy practices are subject to applicable laws in the places in which we operate. This means that we engage in the practices described in this notice in a particular country or region only if permitted under the laws of those places

B. Data controller and transfer
Saudi Export Trading Co. Ltd,(SETC), are the data controllers for the data collected in connection with use of Pick2Me’s, is the data controller for the data collected in connection with use of SETC.’s services everywhere else.
B. Data controller and transfer
Saudi Export Trading Co. Ltd,(SETC), are the data controllers for the data collected in connection with use of Pick2Me’s, is the data controller for the data collected in connection with use of SETC.’s services everywhere else.
III. Data collections and uses

A. The data we collect.
SETCcollects data:
provided by users to SETC., such as during account creation
created during use of our services, such as location, app usage, and device data
from other sources, such as other users or account owners, business partners, vendors, insurance and financial solution providers, and governmental authorities

SETC collects the following data:

1. Data provided by users. This includes:
User profile information: We collect data when users create or update their Pick2Me accounts, or place orders via guest checkout features. This may include their name, email, phone number, login name and password, address, profile picture, payment or banking information (including related payment verification information), driver’s license and other government issued documents (which may include identification numbers as well as birth date, gender, and photo). This also includes vehicle or insurance information of drivers and delivery persons, emergency contact information, user settings, and evidence of health or fitness to provide services using Pick2Me apps.
Background check information (drivers and delivery persons): This includes information submitted during the driver/delivery person application process, such as driver history or criminal record (where permitted by law), license status, known aliases, prior addresses, and right to work. This information may be collected by an authorized vendor on SETC’s behalf.
Identity verification photos: This includes photos of users (such as, selfies) and/or their government issued identifications (such as, driver’s license or passports). Such photos may be used to verify a user’s identity, such as through facial verification technologies. Please see the section titled “How we use personal data” for more information regarding how user photos are used for safety and security purposes, including identity verification.
Demographic data: We may collect demographic data about users, such as birth date/age, gender or occupation, when required for certain Pick2Me services or programs, or safety features that allow women users to set a preference to provide or receive services to/from other women (“Women Rider Preference”).

We may also collect demographic data through user surveys.
User content: We collect the data submitted by users when they contact Pick2Me customer support (including at SETC Greenlight Hubs or via phone chat or video conferencing tools), provide ratings or feedback for other users, restaurants or merchants, or otherwise contact Pick2Me. This may include photographs, or audio or video recordings submitted by users in connection with a customer support request. This also includes metadata relating to the method you use to communicate with SETC. The
In certain jurisdictions, users can record the audio and/or video of their trips through an in-app feature or using a dashcam. In app recordings are encrypted and stored on users’ devices, and are only shared with SETC if submitted by the users in connection with safety incidents.

2. Data created during use of our services. This includes:
Location data (driver and delivery person): We collect precise or approximate location data from drivers’ and delivery persons’ mobile devices when the Pick2Me app is running in the foreground (app open and on-screen) or background (app open but not on-screen).
Location data (riders and order recipients). We collect precise or approximate location information from riders’ and order recipients’ mobile devices if they enable us to do so via their device settings.

Pick2Me collects such data from the time a ride or order is requested until it is finished, and any time the app is running in the foreground (app open and on-screen).

In addition, precise location data collected from a driver’s device during a trip is linked to the rider’s account, even if the rider has not enabled precise location data to be collected from their device. This data is used for purposes such as receipt generation, customer support, fraud detection, insurance, and litigation.
Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided; trip or order details (such as date and time, requested pick-up and drop off addresses, distance traveled and items ordered); and payment transaction information (such as a restaurant’s or merchant's name and location, amount charged, and payment method). We also associate a user’s name with that of anyone who uses their promotion code.

Usage data: We collect data about how users interact with our services. This includes access dates and times, app features or pages viewed, browser type, and app crashes and other system activity.

Device data: We collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
Communications data: We collect data regarding phone, text or in-app communications between users that are enabled through SETC’s apps. This includes date and time, as well as the content of text or in-app messages. We may also collect the content of phone calls solely where users are notified in advance that the call may be recorded

3. Data from other sources. These include:
users participating in our referral programs. For example, when a user refers another person, we receive the referred person’s data from that user.
Pick2Me account owners who request services for or on behalf of other users (such as friends or family members), or who enable other users to request or receive services through their business accounts.
users or others providing information in connection with claims or disputes.
SETC business partners through which users create or access their Pick2Me account, such as payment providers, social media services, or apps or websites that use Pick2Me’s APIs or whose APIs Pick2Me uses.
SETC business partners in connection with debit or credit cards issued by a financial institution in partnership with SETC to the extent disclosed in the terms and conditions for the card.
vendors who help us verify users’ identity, background information, and eligibility to work, or who screen users in connection with sanctions, anti-money laundering, or know-your-customer requirements.
insurance, vehicle, or financial services providers for drivers and/or delivery persons.
partner transportation companies (for drivers or delivery persons who use our services through an account associated with such a company).
publicly available sources.
marketing service providers or data resellers whose data Pick2Me uses for marketing or research.
law enforcement officials, public health officials, and other government authorities.
B. How we use personal data
SETC uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use such data:
  • to enhance the safety and security of our users and services
  • for customer support
  • for research and development
  • to enable communications between users
  • for marketing and advertising
  • to send non-marketing communications to users
in connection with legal proceedings

We use the data we collect:
1. To provide our services. SETC uses data to provide, personalize, maintain, and improve our services.
This includes using data to:
  • create/update accounts.
  • enable transportation, delivery and other services/features, such as:
  • using location data to navigate rider pick-ups and order drop-offs, calculate ETAs, and track the progress of rides or deliveries.
  • features that involve data sharing, such as sharing driver first name and vehicle information with riders to facilitate pick-ups, user profile and trip details for ETA sharing and fare splitting, and user ratings and compliments.
  • match available drivers and delivery persons to users requesting services. Users can be matched based on availability, location/proximity, user settings/preferences and other factors such as likelihood to accept a trip based on their past behavior or preferences.
  • features that involve account linking, such as linking of email to create Pick2Me Travel itineraries and linking of rewards programs to enable partnership benefits (such as with Marriott Bonvoy).
  • process payments.
  • perform necessary operations to maintain our services, including to troubleshoot software bugs and operational problems
  • SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, are compatible with such uses, or on the grounds that they are necessary for purposes of Pick2Me’s and its users’ legitimate interests.
2. Safety and security. We use data to help maintain the safety, security, and integrity of our services and users. This includes verifying users' identity and eligibility to provide transportation or deliveries, including through reviews of background checks, to help prevent use of our services by unsafe drivers and/or riders.

SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, and/or for purposes of the legitimate safety and security interests of SETC, our users and members of the general public.

3. Customer support. SETC uses the information we collect (which may include call recordings) to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.

SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users or for purposes of SETC’s legitimate interest in monitoring and improving its customer support services.

4. Research and development. We use data for testing, research, analysis, product development, and machine learning to improve the user experience. This helps us make our services more convenient and easier-to-use, enhance the safety and security of our services, and develop new services and features.

5. Enabling communications between users. For example, a driver may message or call a rider to confirm a pick-up location, a rider may call a driver to retrieve a lost item, or a restaurant or delivery person may contact an order recipient with information about their order.

6. Marketing and Advertising. SETC uses data (other than Guest Users’ data) to market its services, and those of SETC partners. This may include:
  • Sending emails, text messages, push notification, and in-app messages or other communications marketing or advertising SETC products, services, features, offers, promotions, sweepstakes, news and events.
  • This may include using location, trip and order history, and usage data to send marketing communications that are personalized based on users’ observed or inferred interests and characteristics. For example, we may send push notifications suggesting a user’s favorite destinations or merchants, or in-app messages offering discounts or promo for products or merchants similar to those a user has previously ordered.
  • Displaying SETC advertising on third party apps or websites. This includes using location, trip and order history, and usage data, and sharing hashed email addresses and device or user identifiers with advertising partners (such as Facebook and TikTok), to personalize such ads to users’ interests.
  • Displaying third party advertising in Pick2Me’s apps or in connection with our services.
  • This also includes ads for other third party products or services that are personalized based on users’ observed or inferred interests and characteristics, which we determine using data such as approximate location, trip information and history, usage data, demographic data (which may include inferred gender), and device or user identifiers.
  • This also includes ads that are personalized based on data about the current trip or delivery request, including time of request and services requested. For example, if a user requests a trip to a supermarket, we may display in-app ads for third party products that may be available at that supermarket.
Measuring the effectiveness of SETC’s ads, and of third party ads displayed in SETC’s apps or in connection with our services.

SETC performs the above activities on the grounds that they are necessary for purposes of SETC’s legitimate interests in informing users about SETC services and features or those offered by SETC partners. See the sections titled “Choice and transparency” and “Marketing and advertising choices” for information on your choices regarding how SETC may use your data for marketing and advertising.

7. Non-marketing communications. SETC may use data to send surveys and other communications that are not for the purpose of marketing the services or products of SETC or its partners.
SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, or for purposes of SETC’s and its users’ legitimate interests in informing users about events that may have an impact on their use of SETC services.

8. Legal proceedings and requirements. We use data to investigate or address claims or disputes relating to use of SETC’s services, to satisfy requirements under applicable laws, regulations, or operating licenses or agreements, or pursuant to legal process or governmental request, including from law enforcement.

C. Cookies and third-party technologies
SETC and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads.

Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and advertisements. SETC uses cookies and similar technologies for purposes such as:
  • authenticating users
  • remembering user preferences and settings
  • determining the popularity of content
  • delivering and measuring the effectiveness of advertising campaigns
  • analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.

D. Data sharing and disclosure
Some of SETC’s services and features require that we share data with other users or at a user’s request. We may also share such data with our affiliates, subsidiaries, and partners, for legal reasons or in connection with claims or disputes.
SETC may share data:

1. With other users
This includes sharing:
  • riders’ first name, rating, and pickup and/or dropoff locations with drivers.
  • riders’ first name with other riders in a carpool trip. Riders in carpool trips may also see the dropoff location of the other riders.
  • order recipients’ first name, delivery address, and order information with the restaurant or merchant and, for order deliveries, with the delivery person. We may also share ratings and feedback, or other information to the extent required by law, with the restaurant or merchant and, for order deliveries, the delivery person.
  • for drivers and delivery persons, we may share data with the rider(s), order recipient(s) and restaurants or merchants, including name and photo; vehicle make, model, color, license plate, and vehicle photo; location (before and during trip); average rating provided by users; total number of trips; period of time since they signed up to be a driver or delivery person; contact information; and driver or delivery person profile, including compliments and other feedback submitted by past users.
  • We also provide riders and order recipients with receipts containing information such as a breakdown of amounts charged, driver or delivery person first name, photo, and route map. We also include other information on those receipts if required by law.
  • for those who participate in SETC’s referral program, we share certain data of referred users, such as trip count, with the user who referred them, to the extent relevant to determining the referral bonus

2. At the user's request
This includes sharing data with:
  • Other people at the user’s request. For example, we share a user’s ETA and location with a friend when requested by that user, or a user’s trip information when they split a fare with a friend.
  • SETC business partners. For example, if a user requests a service through a partnership or promotional offering made by a third party, SETC may share certain data with those third parties. This may include, for example, other services, platforms, apps, or websites that integrate with our APIs; vehicle suppliers or services; those with an API or service with which we integrate; or restaurants, merchants or other SETC business partners and their users in connection with promotions, contests, or specialized services.
  • Emergency services: We offer features that enable users to share their data with police, fire, and ambulance services in the event of an emergency or after certain incidents. For more information, please see the sections below titled “Choice and Transparency” and “Emergency Data Sharing”.

3. With the general public
Questions or comments from users submitted through public forums may be viewable by the public, including any data included in the questions or comments submitted by a user.

4. With the SETC account owner
If a user receives services through an account owned by another party, we may share their trip or order information, including location data, with the owner of that account. This occurs, for example, when:
  • a rider uses their employer’s SETC for Business profile, such as when they take trips arranged through Pick2Me applications.
  • a driver or delivery person uses an account owned by or associated with an SETC partner transportation company or restaurant.
  • a rider takes a trip or a delivery recipient receives an order arranged by a friend or under a family profile.

5. With SETC subsidiaries and affiliates
We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, SETC processes and stores such data on behalf of its international subsidiaries and affiliates

6. With SETC service providers and business partners
These include:
  • payment processors and facilitators
  • background check and identity verification providers
  • cloud storage providers
  • Google, in connection with the use of Google Maps in Pick2Me’s apps (see Google’s privacy policy for information on their collection and use of data)
  • social media companies, including Facebook and TikTok, in connection with SETC’s use of their tools in Pick2Me’s apps and websites (see Facebook’s privacy policy and TikTok’s privacy policy for information on their collection and use of data)
  • marketing partners and marketing platform providers, including social media advertising services, advertising networks, third-party data providers, and other service providers to reach or better understand our users and measure advertising effectiveness
  • research partners, including those performing surveys or research projects in partnership with SETC or on SETC’s behalf.
  • vendors that assist SETC to enhance the safety and security of SETC apps and services.
  • consultants, lawyers, accountants, and other professional service providers
  • insurance and financing partners
  • airports
  • third-party vehicle suppliers, including fleet and rental partners

7. For legal reasons or in the event of a dispute
SETC may share users’ data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.

This includes sharing data with law enforcement officials, public health officials, other government authorities, airports (if required by the airport authorities as a condition of operating on airport property), or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies; to protect SETC’s rights or property or the rights, safety, or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share your data, including trip or order information, with the owner of that credit card.

This also includes sharing data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company..

8. With consent
SETC may share a user’s data other than as described in this notice if we notify the user and they consent to the sharing

E. Data retention and deletion
SETC retains user data for as long as necessary for the purposes described above, including to provide its services and comply with legal obligations.

SETC retains user data for as long as necessary for the purposes described above. The period for which we retain user data is determined by the type of data, the category of user to whom the data relates, and the purposes for which we collected the data.
The length for which SETC retains user data may further be determined by legal and regulatory requirements, purposes of safety, security, and fraud prevention, or by issues relating to the user’s account such as an outstanding credit or an unresolved claim or dispute.

Users may request deletion of their accounts at any time. SETC may retain user data after a deletion request due to legal or regulatory requirements or for reasons stated in this policy.
Users may request deletion of their account at any time through the Settings > Privacy menus in the Pick2Me app.
Following an account deletion request, SETC deletes the user’s account and data, unless they must be retained due to legal or regulatory requirements, for purposes of safety, security, and fraud prevention, or because of an issue relating to the user’s account such as an outstanding credit or an unresolved claim or dispute. Because we are subject to legal and regulatory requirements relating to drivers and delivery persons, this generally means that we retain their account and data for the applicable statutory retention period after a deletion request. For riders and order recipients, their data is generally deleted within 90 days of a deletion request, except where retention is necessary for the above reasons.
IV. Choice and transparency

SETC enables users to access and/or control data that SETC collects, including through:
  • privacy settings
  • device permissions
  • in-app ratings pages
  • marketing choices
SETC also enables users to request access to or copies of their data, make changes or updates to their accounts, request deletion of their accounts, or request that SETC restrict its processing of user data.

A. Privacy settings
The Settings > Privacy menu in the SETC app allows riders and order recipients to set or update their preferences regarding location data collection and sharing, emergency data sharing, and notifications.
  • Location data collection (riders and order recipients)
  • Riders and order recipients can enable/disable SETC to collect location data from their mobile devices through their device settings, which can be accessed via the Settings > Privacy > Location menu.
  • Share Live Location (Riders)
  • Riders can enable/disable SETC to share their real-time location data from their mobile devices with their drivers through their device settings, which can be accessed via the Settings > Privacy > Location menu.
  • Emergency Data Sharing
  • Riders may enable SETC to share real-time location data from their mobile devices with emergency police, fire, and ambulance services. Such data may include approximate location at the time the emergency call was placed; the car’s make, model, color, and license plate information; the rider’s name and phone number; pickup and dropoff locations; and the driver’s name.
  • Riders may enable/disable this feature via the Settings > Privacy > Location menu, or the Safety Center

Drivers and delivery persons can also enable/disable Emergency Data Sharing via the App settings > Emergency Data Sharing menu, or the Safety Toolkit.
  • Notifications: account and trip updates
  • SETC provides users with trip status notifications and updates related to activity on their account. These notifications are a necessary part of using the SETC app and cannot be disabled. However, users may choose the method by which they receive these notifications through the Settings > Privacy menu.
  • Notifications: discounts and news
  • Users may enable SETC to send push notifications about discounts and news from SETC. Push notifications may be enabled or disabled through the Settings > Privacy menus in the Pick2Me app.
Communications from restaurants and merchants

While placing an order in the SETC Eats app, users may opt-in to share their contact details with certain restaurants or merchants in order to receive communications from them. Those who opt-in may choose to cease receiving such communications through the Settings > Account > Data Sharing menus in the SETC Eats app

B. Device permissions

Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. Please check the available settings on your device or check with your provider.
C. In-app ratings pages

After every trip, drivers and riders are able to rate each other on a scale from 1 to 5. An average of those ratings is associated with a user’s account and is displayed to other users for whom they provide or receive services. For example, rider ratings are available to drivers from whom they request transportation, and driver ratings are available to their riders.

This 2-way system holds everyone accountable for their behavior. Accountability helps create a respectful, safe environment for drivers and riders.

D. Marketing and advertising choices

SETC provides users with the following choices regarding how their data is used for purposes of marketing and advertising:
  • Personalized marketing communications from SETC: Users may choose whether SETC may use their data to send personalized communications (such as, emails, push notifications, and in-app messages) about SETC products and services. Users may also choose whether to receive any marketing emails or push notifications from SETC.
  • SETC ads: Users may choose whether their data is used and shared with advertising partners to deliver personalized ads about SETC products and services on third party apps and websites, or to measure the effectiveness of such ads.
  • Restaurant and merchant ads: Users may choose whether SETC may use their order and search history to display personalized ads for restaurants or merchants that are available on Pick2Me apps.
Third party ads: Users may choose whether SETC may use their data to display ads for third party products or services that are personalized based on users’ observed or inferred interests and characteristics.
V. Updates to this notice
We may occasionally update this notice
We may occasionally update this notice. If we make significant changes, we will notify users in advance of the changes through the Pick2Me apps or through other means, such as email. We encourage users to periodically review this notice for the latest information on our privacy practices.
Use of our services after an update constitutes consent to the updated notice to the extent permitted by law