B. How we use personal data
SETC uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use such data:- to enhance the safety and security of our users and services
- for customer support
- for research and development
- to enable communications between users
- for marketing and advertising
- to send non-marketing communications to users
in connection with legal proceedings We use the data we collect:
1. To provide our services.
SETC uses data to provide, personalize, maintain, and improve our services.
This includes using data to:
- create/update accounts.
- enable transportation, delivery and other services/features, such as:
- using location data to navigate rider pick-ups and order drop-offs, calculate ETAs, and track the progress of rides or deliveries.
- features that involve data sharing, such as sharing driver first name and vehicle information with riders to facilitate pick-ups, user profile and trip details for ETA sharing and fare splitting, and user ratings and compliments.
- match available drivers and delivery persons to users requesting services. Users can be matched based on availability, location/proximity, user settings/preferences and other factors such as likelihood to accept a trip based on their past behavior or preferences.
- features that involve account linking, such as linking of email to create Pick2Me Travel itineraries and linking of rewards programs to enable partnership benefits (such as with Marriott Bonvoy).
- process payments.
- perform necessary operations to maintain our services, including to troubleshoot software bugs and operational problems
- SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, are compatible with such uses, or on the grounds that they are necessary for purposes of Pick2Me’s and its users’ legitimate interests.
2. Safety and security. We use data to help maintain the safety, security, and integrity of our services and users. This includes verifying users' identity and eligibility to provide transportation or deliveries, including through reviews of background checks, to help prevent use of our services by unsafe drivers and/or riders.
SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, and/or for purposes of the legitimate safety and security interests of
SETC, our users and members of the general public.
3. Customer support.
SETC uses the information we collect (which may include call recordings) to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.
SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users or for purposes of
SETC’s legitimate interest in monitoring and improving its customer support services.
4. Research and development. We use data for testing, research, analysis, product development, and machine learning to improve the user experience. This helps us make our services more convenient and easier-to-use, enhance the safety and security of our services, and develop new services and features.
5. Enabling communications between users. For example, a driver may message or call a rider to confirm a pick-up location, a rider may call a driver to retrieve a lost item, or a restaurant or delivery person may contact an order recipient with information about their order.
6. Marketing and Advertising.
SETC uses data (other than Guest Users’ data) to market its services, and those of
SETC partners. This may include:
- Sending emails, text messages, push notification, and in-app messages or other communications marketing or advertising SETC products, services, features, offers, promotions, sweepstakes, news and events.
- This may include using location, trip and order history, and usage data to send marketing communications that are personalized based on users’ observed or inferred interests and characteristics. For example, we may send push notifications suggesting a user’s favorite destinations or merchants, or in-app messages offering discounts or promo for products or merchants similar to those a user has previously ordered.
- Displaying SETC advertising on third party apps or websites. This includes using location, trip and order history, and usage data, and sharing hashed email addresses and device or user identifiers with advertising partners (such as Facebook and TikTok), to personalize such ads to users’ interests.
- Displaying third party advertising in Pick2Me’s apps or in connection with our services.
- This also includes ads for other third party products or services that are personalized based on users’ observed or inferred interests and characteristics, which we determine using data such as approximate location, trip information and history, usage data, demographic data (which may include inferred gender), and device or user identifiers.
- This also includes ads that are personalized based on data about the current trip or delivery request, including time of request and services requested. For example, if a user requests a trip to a supermarket, we may display in-app ads for third party products that may be available at that supermarket.
Measuring the effectiveness of
SETC’s ads, and of third party ads displayed in
SETC’s apps or in connection with our services.
SETC performs the above activities on the grounds that they are necessary for purposes of
SETC’s legitimate interests in informing users about
SETC services and features or those offered by
SETC partners. See the sections titled “Choice and transparency” and “Marketing and advertising choices” for information on your choices regarding how
SETC may use your data for marketing and advertising.
7. Non-marketing communications.
SETC may use data to send surveys and other communications that are not for the purpose of marketing the services or products of
SETC or its partners.
SETC performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, or for purposes of
SETC’s and its users’ legitimate interests in informing users about events that may have an impact on their use of
SETC services.
8. Legal proceedings and requirements. We use data to investigate or address claims or disputes relating to use of
SETC’s services, to satisfy requirements under applicable laws, regulations, or operating licenses or agreements, or pursuant to legal process or governmental request, including from law enforcement.
C. Cookies and third-party technologies
SETC and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads.Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and advertisements.
SETC uses cookies and similar technologies for purposes such as:
- authenticating users
- remembering user preferences and settings
- determining the popularity of content
- delivering and measuring the effectiveness of advertising campaigns
- analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.
D. Data sharing and disclosure
Some of SETC’s services and features require that we share data with other users or at a user’s request. We may also share such data with our affiliates, subsidiaries, and partners, for legal reasons or in connection with claims or disputes.